Sparks and Freeman Named Winners at The Ex Awards

We are thrilled to announce that Sparks and Freeman have been named winners at the 22nd Annual Ex Awards presented by Event Marketer! Siemens at CES won Best Trade Show Exhibit over 50x50, and ServiceNow Knowledge is a Gold Finalist for the Best B-to-B Conference or Event. Our teams worked hard to bring these ideas to life, and we are honored to have been recognized among others in the industry.

Siemens at CES

At CES in Las Vegas, Siemens showcased its strength as a leading industrial technology company pioneering the industrial metaverse. Instead of leading with products first, Siemens highlighted customer stories through four distinct vignettes. With a humanizing approach, attendees learned just how Siemens’ technology transforms the every day for people around the world.

The 50’ x 70’ hybrid exhibit featured multiple transparent LED screens, reflective vinyl flooring, and custom hanging cubes with embedded LED lights, resulting in a visually stunning display. Sound domes were utilized to minimize stories from audibly interfering with each other. The second floor featured three meeting rooms with 14’ walls and thick plexi windows that aided in privacy and minimizing sound.

ServiceNow Knowledge

At Knowledge 2023, ServiceNow sought to empower and encourage organizations to embark on a journey towards YES. Attendees could choose between two paths that both led to the YES epicenter, viewing thought-provoking graphics along the way that highlighted the world of possibilities within ServiceNow. When attendees reached the epicenter of the space, they were rewarded with prizes, acknowledging the successful completion of their journey.

Surrounding the YES platform, attendees encountered five different areas featuring product demos, activations, and customer stories. Each distinct area highlighted various aspects of the decision-making process while seamlessly blending together within the overall narrative of the event. Each area reinforced the message that with ServiceNow, user experience and productivity do not have to be compromised.