Creating 

an 

unforgettable 

connection. 

Sparks partnered with Google at CES on a new design concept with a more open layout and experience. Sparks fabricated and produced the overall environment, architecture, and technical infrastructure, designed the overhead canopy and concrete pad, provided creative oversight, and managed all operations and logistics details required when installing custom buildings in a temporary event environment. The resulting 100'x180' custom build provided an immersive and exciting experience for visitors.

Siemens showcased its role as a worldwide pioneer in the industrial metaverse at CES. Freeman created a captivating 50'x70' hybrid exhibit blending custom, rental, and technology-driven elements to convey Siemens' narrative of transforming everyday experiences through cutting-edge industrial technology. The exhibit featured interactive elements in each of the four client story zones, enhancing attendee engagement. The success of the exhibit was reflected in Siemens' in-exhibit surveys, showing a 30% year-over-year improvement. The exhibit received a nomination for Best of Show and impressed attendees and clients alike with its powerful stories and real-life resemblance to the renderings.

Bringing to life Kohler’s designs, 3D Exhibits, a Sparks Company, skillfully constructed an immersive exhibit at CES that unveiled innovative products, cutting-edge designs, and smart home wellness experiences. As a leader in transforming living spaces, Kohler prioritized relief, recovery, and personal care as inspiration for its advanced technology and thoughtful design for promoting overall well-being.

Debuting at CES, Goodyear aimed to affirm its position as an industry leader. The 60'x100' custom booth featured a captivating LED screen that showcased in-house content by Sparks. Various vehicles highlighted partnerships while meeting rooms and a simulator engaged visitors plus an executive broadcast room facilitated CEO interviews. Materials like fabric and wood combined with creative lighting produced a cohesive aesthetic. Interactive elements (including a selfie station and mosaic photo wall) encouraged attendee participation and solidified Goodyear's presence as a visionary force in future mobility.

Dolby showcased their Consumer Entertainment portfolio with an immersive experience that was custom-built by Sparks and powered by Dolby technologies at CES. The 12,000 sqft Dolby experience showcased the varied fan experiences of Dolby Vision and Dolby Atmos – the company’s audio-visual technologies – through 51 demos, with a particularly effective, interactive "Dolby on” vs “Dolby off” button moment in the lobby of Park MGM’s concert venue, Dolby Live. The exhibit successfully elevated the brand's presence by hosting hundreds of invite-only meetings in a demo-first environment, building buzz among attendees, press, influencers, analysts, and industry pros.

At CES, Sparks assisted in crafting Universal Electronics’ exhibit, highlighting their cutting-edge advancements in home entertainment and smart home control. Attendees were treated to various demos, revolutionary products, and groundbreaking partnerships, providing them with a glimpse into the future of technology. The exhibit provided an immersive experience that captivated visitors and left them eager to explore the endless possibilities of Universal Electronics' innovative solutions.