Booking.com entertained over 800 influencers and press at the Eurovision Song Contest in Turin, Italy, with a bespoke activation that highlighted their sponsorship of this annual cultural phenomenon. The energetic #BookingSoundLounge featured an interactive music table that invited guests to build and mix compositions of Eurovision hits through the years. Custom graphic travel scenes created a visual backdrop and were generative based on music mixed at the table. Players were encouraged to share photos on social media for chances to win prizes.