The ULTRA experience

Michelob ULTRA hosted a sought-after event at Art Basel to celebrate its partnership with the NBA and launch their newly designed team cans. In addition to creating an LED basketball court, all screen content and a custom Courtside Challenge game that revealed the can art, we managed all technical/show production, graphics, staffing, F&B, security and registration. We also managed the NBA talent, artists and musicians including DJ Irie and rapper 21 Savage. The event garnered over 1B impressions, comparable only with the Super Bowl.

  • Content & Production
  • Creative Ideation & Design
  • Creative Technologies
  • Event Production
  • Fabrication
Michelob Ultra Courtside Entry
Michelob ULTRA Courtside Court
Michelob ULTRA Courtside
Michelob ULTRA Courtside Hoop Troop
Michelob ULTRA Courtside 21 Savage
Michelob ULTRA Courtside Can Display
Michelob ULTRA Courtside Cans
Michelob ULTRA Courtside Countdown
Michelob ULTRA Courtside DJ
Michelob ULTRA Courtside 21 Savage 2

Lass’ uns zusammen Außergewöhnliches kreieren.

Einzigartiges zu leisten, bedeutet uns alles – es ist unser Versprechen.

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