Working with our European fabrication partners, we translated the aesthetics and functionality of VMware’s US event to a scaled experience at Explore Barcelona. Custom planters, greenery and light wood finishes made the 24m x 31m space approachable, while multiple large-scale LED screens provided ample opportunities for brand messaging. Hands-on demos, theater presentations and a custom-built, interactive racing game were additional attractions providing a variety of ways for attendees to engage.