For the first time ever, Amazon presented alongside broadcast networks during the Upfronts. The event brought together Amazon’s sales teams and customers with the goal of positioning Amazon Ads as a scaled video player. Attendees were greeted at Pier 36 with an outdoor Amazon Cinema marquee, an 80' concession stand, and content activations before being ushered into the Amazon theater for a fast-paced 70-minute presentation featuring surprise celebrity moments.