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WINNER!EXPERIENTIALAGENCY OFTHE YEAR

Sparks has been named Adweek’s Experiential Agency of the Year! This award celebrates the creativity, innovation, and dedication that define everything we do. It’s a testament to the incredible brands we work with and the extraordinary talent of our team. We’re more inspired than ever to keep raising the bar and delivering meaningful experiences that build brands.

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Virtual SAMCOM

  • Michelobultra contentproduction images 1920x1080

Sharing Goals and Driving Engagement

Once a year, brands within the Anheuser-Busch InBev portfolio get together to inspire their wholesaler community with exciting marketing initiatives, products, and innovations at the highly-anticipated Sales and Marketing Communications Meeting (SAMCOM).

In the wake of COVID-19, SAMCOM was transformed into a completely virtual experience. As a result, Michelob ULTRA needed an engaging digital solution to make an impact with their wholesalers and continue the momentum the brand was experiencing as the fastest growing within the ABI portfolio.

  • Content Design & Production
  • Program Strategy & Measurement
  • Creative Strategy & Design
  • Event Production

Let's create meaningful experiences together.

Exceptional work is more than just the banner we wave–it's our promise.

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