Dreamforce's Campground, the vibrant hub of Salesforce's annual event, offers a deep dive into its products, brand, and culture. We crafted the Customer 360 activation, featuring a theater with presentations and a game show, plus seven interactive displays showcasing diverse industry customer stories. Additionally, we created the Slack activation zone and designed impressive 20’x20' displays for Google and Alibaba. Our work also extended to the F1, Tableau, and Slack activations, along with the design of broadcast sets, ensuring a dynamic and immersive experience for attendees.