Workday Rising is the physical and interactive embodiment of Workday as a company and brand. With a focus on aesthetic beauty, engaging activations, and hands-on experiences, we crafted intentional attendee journeys tailored to personas and industries. Engagement methods included hands-on product demos, labs, open-air theaters for digestible content delivery, and interactive activations that simplified complex concepts into clear takeaways. Customer testimonials were shared directly in the customers' own voices—on stage, through video, or as part of interactive experiences. At Workday Rising, there is something for everyone, meeting attendees wherever they are in their journey with Workday. The event strengthens the brand’s leadership reputation, accelerates pipeline creation and closing, and plays a crucial role in overall market share growth.